This case study is the result of the Final Project Bootcamp Synrgy Academy Batch 4 organized by BCA and Binar Academy. This project was carried out in 3 months, from April to July 2022. This Final Project carried the E-commerce theme and our team got the E-commerce clothing theme.
My Role in This Project
UI/UX Designer
My Responsibilities in This Project
planning and conducting user interviews with several users
Designing user interfaces for web and mobile devices
Plan and conduct usability testing to multiple users using Maze
Present the work of the design team to the Developer team
What is ThriftHouse?
Thrifthouse is an e-commerce platform that specifically provides quality used clothes. Thrifthouse it self adopts a B2C (Business to Customer) business model where the thrifthouse provides a place for sellers to sell their used clothes at the thrifthouse.
What is Problem?
Based on our interview, we found that people's great desire to follow fashion trends but is hampered by costs
People are hesitant to buy used clothes online because they are not trusted, doesn't explain things clearly and there is rarely a special platform for buying and selling used clothe
Based on our interview, we found Thrift clothing sellers find it difficult to cover a wider market, especially after the pandemic
Design Process
Empathize - Research Plan
Research Objective
Identify the user's experience and feelings when doing Thrift%
Identify the user’s regarding if there is an application for buying and selling thrift clothes%
Identify existing work systems in e-commerce
Research Goals
Understand user habits and problems during Thrift%
User perceptions and expectations in using e-commerce.%
Determine user problems through User persona, Point of View, How Might We, and Customer Journey Map.
